Thursday, June 27, 2013

Event Recap: FEED USA + Target launch event





Photos by Nilaya Sabnis


On Wednesday night, June 19, Lauren Bush Lauren, founder and CEO of FEED USA, celebrated the launch of her upcoming collection for Target . The new FEED USA + Target collection includes a variety of lifestyle products that will raise funds for Feeding America, the nation's leading domestic hunger-relief charity.

The patriotic, Americana party, set underneath the Brooklyn Bridge at the Tobacco Warehouse, gathered over 500 guests, all clad in red. GoGreenRide was honored to provide transportation to and from the event for some of the evening's VIP's, social influencers and people who were critical in making the successful event a possibility. Editorial director of Paper Magazine, Mickey Boardman, was thrilled to ride in one of our hybrids and loved his experience!

Guests lounged at picnic tables as they enjoyed a finger-licking good dinner and of course, America's favorite dessert, apple crumble. Under the setting sun, guests shopped the limited-time-only FEED USA+ Target collection and mingled with notable names such as Karlie Kross, Lea Michelle, Sophia Bush and Mamie Gummer. As the event came to a close, American Idol winner Phillip Phillips took the stage with his hit song "Home".

To help provide 10 million meals for hungry Americans, check out Lauren's designs at Target on June 30th.


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